MasterCard presented at the World Congress trade (WRC) in Paris its new product Mobile Top App Inde

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MasterCard presented at the World Congress trade (WRC) in Paris its new product Mobile Top App Index - a unique pan-European index that will track all publicly available mobile applications for shopping in Europe. The index is designed to determine the best uses for shopping in the European markets and reveal how users use modern technology when shopping on the go. Who are the best mobile apps for shopping in Europe from 20 categories exhuberance will become clear at the Mobile World Congress (WMC) in March 2015. "As innovation evolve with the growing consumer demand, our ability to shop by mobile device never was easier. MasterCard is a technology company that connects banks, merchants and consumers. Our Mobile Top App Index will identify the most important decisions exhuberance in the field of mobile exhuberance shopping applications for the benefit of European consumers and retailers, "said Javier Perez, president, MasterCard Europe. The index will evaluate all mobile applications in 36 European countries. A dedicated team of experts MasterCard, in close cooperation with Dr. Carsten Sorensen, an associate exhuberance professor of digital innovation at the London School of Economics and Political Science, will evaluate applications. Dr. Sorensen said: "The variety of smartphone applications is revolutionizing the way people think about their tasks, exhuberance and the close relationship that consumers exhuberance build with their smartphones creates demand for innovative applications of high quality. As shopping is one of those things we make daily TOP App Index, MasterCard has the potential to help people find the application for shopping, they need and will act as a catalyst for the entire industry. " Survey of consumers on how they use mobile shopping applications currently conducted before launching Mobile Top App Index, shows that more than half of Europeans with smartphones already have installed applications for shopping but only 56% of them use them regularly. exhuberance 38% of European smartphone owners say they intend to use mobile applications for shopping over the next 12 months. The most popular applications for purchase are those that allow cash recharge (top up) and help consumers choose and buy different media content. Shopping for fashion and cosmetics, as well as tickets to entertainment also became popular. About 30% of regular users of the applications say they have used these features. Although safety remains the main concern, the study revealed exhuberance that if consumers find that shopping with application saves them money or discomfort, 60% of them would gladly shopped exhuberance via a mobile app more often. "We are aware that much of pazaruvanetoveche happened in mobile devices. There are brilliant applications of many traders in Europe, but it is difficult to track down the best due to differences in countries and languages. I am convinced that while we complete index in March 2015, we will be able to identify the most innovative and to share valuable information about the market of mobile applications for shopping in Europe, exhuberance "promised Chris Kangas, Head" Contactless payments on Europe "MasterCard. Facebook Twitter Email
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