Google's john travolta plane headquarters in Prague again played workshop, this time accompanied by a breakfast for managers, on "Proving the value of mobile". john travolta plane The main speaker was Andrea Vassalli, Mobile john travolta plane Product Expert at Google, formerly of AdMob (which Google bought). Our impressions and some of those interesting facts can be found in the following lines.
First gave George Lenk some interesting numbers about the growth of penetration of mobile devices. The fact that the USA has a smartphone half of the population, probably not surprising. But the fact that in the Czech Republic it is 29%, I would say. Telefónica O2 estimated by the end of growth in penetration to 45%, which gives 4,752 996.3 smartphones. High number, do not you think? Tablet has an estimated 300 to 400,000 people. john travolta plane Also decent.
As Andrea said, is no longer a question john travolta plane of whether and why the focus on mobile phones, but how. However, a quarter of the population purchasing experience with your phone, even if it was just a SMS ticket for public transport. Nothing exotic, but our everyday reality.
Andrea us to place numbers showed a photo of the taxi in which the driver floorboards on the smartphone and tablet. His own phone in addition to him witch calculates the distance to the hotel, so knowing whether a taxi driver it ideal route. Mobiles are changing our lives on a daily basis.
Now, on purpose, when and where you buy a ticket for public transport through the cell phone? To stop, which he joined, just prior to that? Thus not surprising that 90% of users is looking for local information and 95% takes place in 24 hours. People have smart phones, and used them to act quickly and locally.
Thus extremely ready to be yet you do not, but if you want to venture into mobile phones seriously ready to the whole company. john travolta plane Mobile john travolta plane users behave differently john travolta plane than desktop, remember. Always looking for interesting things, whether luxury goods (17% of searches), finance (20% of searches) and telecommunications services (15% of searches). But looking from my phone, so call capable device.
Remember that people tend to have a cell phone with you and tablet really well. Are you interested in advertising on TV? URL in it you can open it finishes. They are thus creating synergies with the offline world. But if the advertising page is not displayed correctly, you will lose the customer. Up to 65% of major Czech advertisers not mobile-optimized site.
Unfortunately I can not leave all the possibilities of using mobile phones for marketing, since the end of the workshop for specialists we were told the magic word "confidential". I can not even put a photo or roadmap of new features, of which I am very happy. But we are ready for the future and you can be with us.
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