Also, change in the year 2012 to the first of January TV2 moved to the so-called SAP (station avera

New sales policy, sales house, run starts the year 2012 and you'll reach the Television Value Indicators (www.tv2.hu/tvi) platform, the current year's revenues and net monthly average sewer rates.
Also, change in the year 2012 to the first of January TV2 moved to the so-called SAP (station average price) pricing system that RTL Klub years ago Steve Varcoe also introduced. The SAP system is to allow good visibility and reliable pricing for customers, as opposed to previously used DSI system. The introduction of SAP TV2 want to balance supply and demand in the market place, and based on prices for TV2.
TV2's sales manager pointed to the fact that the difference between the two national commercial channel viewership has not changed compared to 2008, which is why the prices should be set accordingly, which also assists in the SAP system.
TV2 has recently launched a platform for information, the Television Value Indicators (TVI) as part of two new indicators introduced: the so-called. Net Advertising Expenditure TV2 shows actual monthly net advertising revenue, Channel Prices pointer to the actual (not list price) net TV advertising houses sold prices spot price for the channel to be informed houses sold prices market participants from January to August 2011, and now on a monthly basis. (Www.tv2.hu/tvi)
Based on the TVI date for the remainder of the year and details on TV2 in 2011 practically held in 2010 the average price channel (-1%). In 2012, under the new sales strategy TV2 compared to this year 25% increase in the sale of advertising time, which is expected to be 18% more weight houses sold prices GRP and sales by 10% resulting houses sold prices in more advertising revenue due to the decrease houses sold prices in average prices by 7% the channel plan.
The 2012 sales policy includes a new qualitative elements that advertisers are likely to be assessed: eg. Category exclusivity within the commercial breaks, houses sold prices and - most of the blocks - in short, a maximum of four minutes of advertising blocks.
As far as the television advertising houses sold prices market as a whole, Steve Varcoe 2012 further 5% reduction calculation, which although still showing no signs of a market upswing, but shows a smaller decline houses sold prices than the reduction realized by the advertising market in other media types revenues. According to the projections, the television advertising market will be even greater share of the entire advertising market share than ever before.
Steve Varcoe said, transparency and scalability are the most important tool for business results. TVI platform is now available to anyone from 2012 is the SAP system was a key channel of information is the most important houses sold prices tool to achieve that TV2 in 2012 advertising revenue targets.
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