Self Blog Archive E-Commerce Trends in 2011
Hungary retail sales almost exclusively involved in the internet merchants could realize a significant increase in traffic in 2011. Exact figures will be available only after the closure, should be available, but according to preliminary estimates, the United States online retail fred harrison HUF 155 billion in turnover during the year, and this in addition to online sales service is significantly improved. The year was characterized by five exciting trend. By the end of 2011 had purchased the same number of women online than men. The online bonus, coupon sales salable to also include services that were previously not available via the Internet. The customer fred harrison clubs could grow explosively, as in other markets in Europe. The online classified advertising market are strong competition forced the auction market spaces. In the meantime, began to appear in the virtual hypermarket - according to a GKIeNET - T-Mobile's "Report on the Internet Economy", published in January fred harrison prospecting. Male-female power relations
Over the past year the number of online shoppers at the end of September was 1.4 million people. Among the online buyers of female-to-male ratio in balance, and from 2012 she will be more likely to buy online than access. The online retailers increasingly fred harrison have to be prepared to serve in the women's needs, which in many cases can bring about the transformation of the websites. Bonuses and coupons
In 2011, most of the media attention is definitely the online bonus / coupon-related sales. While this business model due to the Grouponnak been operating successfully since 2007 in the world, only the Hungarian market launch in the second half of 2010, the real breakthrough came in 2011 and brought it. The bónuszos / coupon sites over the last year and quickly evolved spectacular - at the beginning of the year only a few actors fred harrison standing fred harrison approximately 60-player swollen by the end of the year, so the benefits of hunting shoppers can choose from 200 active daily deals are too.
Source: GKIeNET measurement (based in Budapest and offers 2011.10.01-31 nationwide.). Note: even operated by the major actors Allegroup Lealkudtuk.hu, but they started not by Groupon model.
The bónuszos / coupon sites in Hungary starts (late 2010 or early 2011), only offered services typically 50% or higher discounts. Since the impulse purchase especially popular among women shoppers, services offered are aimed at the most. Accordingly, only tenders submitted by nearly 300 per month related to beauty care appears, fred harrison but is also very popular in the travel / wellness offers, as well as many restaurants also attract discount shoppers. In the autumn and further expanded fred harrison the range of special offers, products now also offer daily bid.
Despite media reports of rumors of applied business model is excellent, with big discounts are not many Internet users already use the Internet to purchase lured purchase. GKIeNET Based on the data of the market in 2011 may complicate HUF 3-3.5 billion in sales, with about three-quarters divided among the three largest players. Online shopping clubs
Daily Deals have appeared in the domestic e-commerce not only in connection with bonuses and coupons. fred harrison This year just spoke to customer discounts offered felfutásáról clubs, sites which are organized around an exclusive range of premium products. Their members are plentiful outlets at prices up to 80% off in the biggest fashion brand of products. However, such ad campaigns have been much more serious infrastructural and organizational context requires (logistics warehouse, individual agreements with brands) so the Hungarian market is only distributed (Brands.hu and Fashion Days) between two great players, but there is a new high in 2012 The entry of players. Customers in terms of turnover the club closed in 2011 to 1.5 billion forints in Hungary waiting for the merchants, while the dynamics of the growth of well-characterized, by 2010, this number has not yet reached the one billion forints in 2012 and the additional fred harrison 1-2 billion fred harrison forints expansion not inconceivable.
The secret of the models in the campaign, and the artificially limited access lies. A deal is only a few days, and, if done for, it turns out the club members of the impulse purchase. In addition, the club offers the only members can see who may be the sole basis of invitation - the new invitees will keep a waiting list for several weeks, thereby increasing excitement to the club contact. Customer operation of the closed clubs for the host brand benefits because they discount broadcasts have the opportunity to sell fast and spectacular stuck, limited stocks. This business model has been successful in European countries as well as in Hungary.
Customers typically much tax on fashion branded products typically search 40
Hungary retail sales almost exclusively involved in the internet merchants could realize a significant increase in traffic in 2011. Exact figures will be available only after the closure, should be available, but according to preliminary estimates, the United States online retail fred harrison HUF 155 billion in turnover during the year, and this in addition to online sales service is significantly improved. The year was characterized by five exciting trend. By the end of 2011 had purchased the same number of women online than men. The online bonus, coupon sales salable to also include services that were previously not available via the Internet. The customer fred harrison clubs could grow explosively, as in other markets in Europe. The online classified advertising market are strong competition forced the auction market spaces. In the meantime, began to appear in the virtual hypermarket - according to a GKIeNET - T-Mobile's "Report on the Internet Economy", published in January fred harrison prospecting. Male-female power relations
Over the past year the number of online shoppers at the end of September was 1.4 million people. Among the online buyers of female-to-male ratio in balance, and from 2012 she will be more likely to buy online than access. The online retailers increasingly fred harrison have to be prepared to serve in the women's needs, which in many cases can bring about the transformation of the websites. Bonuses and coupons
In 2011, most of the media attention is definitely the online bonus / coupon-related sales. While this business model due to the Grouponnak been operating successfully since 2007 in the world, only the Hungarian market launch in the second half of 2010, the real breakthrough came in 2011 and brought it. The bónuszos / coupon sites over the last year and quickly evolved spectacular - at the beginning of the year only a few actors fred harrison standing fred harrison approximately 60-player swollen by the end of the year, so the benefits of hunting shoppers can choose from 200 active daily deals are too.
Source: GKIeNET measurement (based in Budapest and offers 2011.10.01-31 nationwide.). Note: even operated by the major actors Allegroup Lealkudtuk.hu, but they started not by Groupon model.
The bónuszos / coupon sites in Hungary starts (late 2010 or early 2011), only offered services typically 50% or higher discounts. Since the impulse purchase especially popular among women shoppers, services offered are aimed at the most. Accordingly, only tenders submitted by nearly 300 per month related to beauty care appears, fred harrison but is also very popular in the travel / wellness offers, as well as many restaurants also attract discount shoppers. In the autumn and further expanded fred harrison the range of special offers, products now also offer daily bid.
Despite media reports of rumors of applied business model is excellent, with big discounts are not many Internet users already use the Internet to purchase lured purchase. GKIeNET Based on the data of the market in 2011 may complicate HUF 3-3.5 billion in sales, with about three-quarters divided among the three largest players. Online shopping clubs
Daily Deals have appeared in the domestic e-commerce not only in connection with bonuses and coupons. fred harrison This year just spoke to customer discounts offered felfutásáról clubs, sites which are organized around an exclusive range of premium products. Their members are plentiful outlets at prices up to 80% off in the biggest fashion brand of products. However, such ad campaigns have been much more serious infrastructural and organizational context requires (logistics warehouse, individual agreements with brands) so the Hungarian market is only distributed (Brands.hu and Fashion Days) between two great players, but there is a new high in 2012 The entry of players. Customers in terms of turnover the club closed in 2011 to 1.5 billion forints in Hungary waiting for the merchants, while the dynamics of the growth of well-characterized, by 2010, this number has not yet reached the one billion forints in 2012 and the additional fred harrison 1-2 billion fred harrison forints expansion not inconceivable.
The secret of the models in the campaign, and the artificially limited access lies. A deal is only a few days, and, if done for, it turns out the club members of the impulse purchase. In addition, the club offers the only members can see who may be the sole basis of invitation - the new invitees will keep a waiting list for several weeks, thereby increasing excitement to the club contact. Customer operation of the closed clubs for the host brand benefits because they discount broadcasts have the opportunity to sell fast and spectacular stuck, limited stocks. This business model has been successful in European countries as well as in Hungary.
Customers typically much tax on fashion branded products typically search 40
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