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Porter's contribution - the value chain analysis, ie the ratio between the activities of the company's products add value, and financial resources for the assessment of the product. Value chain to describe enterprise resource efficiency. ME Porter price to sales and maintenance by primary activity differences. Primary activities: inbound logistics. This activity, which includes documentation, warehousing, product management, equipment maintenance, transportation and so on. Directly related factors, which are also necessary to assess the costs of acquisition, inventory supply, price to sales relations with suppliers. Operation. This transformation of materials into products. May include both production and service delivery. This may be the layout and production company decisions, production and personnel management, investment in new equipment, training and professional development. Outbound logistics. It includes the distribution of consumer products, price to sales packaging, external transportation, storage and so on. Marketing and sales. This is all the activities related to consumer information on the product and persuasion to buy it. Used 4P Marketing price to sales Mix (product, price, place, promotion) or even 7P to the fore services marketing. Service activities. These activities include the provision of consumer, after-sales service, equipment, spare parts provisioning, maintenance of equipment and so on. Maintenance activities: Acquisition. Raw materials, components and other material price to sales resources acquisition. Technological development. It is based on the organization of work and R & D, product design, resource price to sales development. Human resource management. Recruiting, training, motivation, company salary system. Infrastructure. Mechanisms related to finance, quality control and others. planning. According to Porter, the value can be given directly or indirectly (eg. The repair and sale of power management) completing various activities. As well as the company that guarantees the quality of the activities carried out (eg. Audit, inspection). All of these activities must be closely related to the total and that the materials are recycled to smooth receivable product. It should be noted the specific activities of mutual harmony: numerous expenses can guarantee price to sales the quality of after-sales services to reduce costs. Source: N. Langvinienė, PV VENGRAUSKAS, price to sales R. Žitkienė "International Business". 2 book. 2011.
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