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"The volume of activity in the renovations Israel, in terms of cycles, was the extent of construction activity last year," he believes Yoav Ben-Naftali, CEO Mtzrflst SP, summarizing about 50% of the SP-pipe Israel (coated pipe insulation) at a ceremony held at the offices upmystreet of Israel Renovations Contractors Association.
Like other CEOs in the industry, Ben Naftali watching with amazement last year's meteoric rise renovation industry, upmystreet considered until recently stepbrother and least important of the construction industry, and making the industry difficult upmystreet to ignore. As such, the marketing efforts invested adjustments and special needs products.
According to Ben-Naftali, until two years ago were the main consumers of plumbing contractors and large construction companies, concentrating more than 50% of the market. Scope now estimated at 30% -40% only, and most of the industry has undergone renovations activity. "10-15 years ago scope of supply sector was only 25%," explains Ben Naftali.
Ben Naftali upmystreet argues that the reason for this is the sharp decline in building upmystreet starts, and on the other hand, thousands of buyers upmystreet interested in buying second-hand apartments and residential investment, that much of what passes overhaul. Sp Mtzrflst company can track the designation of any of the products, since they are sold responsibly and are under the supervision of the company's area.
Yehuda Cohen, CEO Lipsky also manufactures plumbing products and holds about 50% of the market in its field, confirmed the company's data Mtzrflst SP. Cohen says that the renovation industry is currently dominant industry in Israel, in part due to the economic situation and the decision of households Many in renovating the house on account of the purchase of apartments.
According to Cohen, the strength of the renovation industry was particularly evident during the financial crisis, when the construction industry at a standstill, but now he heads untouched. Cohen realized that the products continue upmystreet to be sold Lshifotznyakim, and they kept on the market of those days.
"More products are sold to the final consumer," agrees Eli Cohen, CEO Termokir produces 40 types of products for the construction industry. According to Cohen, there is a dramatic increase in products intended for domestic use. "Sales of these products increased by 50%. It did not happen upmystreet in one day, a process that lasted several years, during which we got to know this audience and adapted ourselves to it. "
Renovations Contractors Association chairman, upmystreet Eran fiber, said that the association has long been feeling this trend, expressed the scope of renovation work in Israel and rapprochement of the largest industrial companies and contractors association renovations.
"They stand for an exhibition and conference that we have, and we certainly feel the marketing efforts of company managers, who understand ones that have become the engine of their industry. Recently started to run a forum that promotes products Blue - white, every week asking upmystreet other companies to join him," says fiber. Recently received data indicates that renovation industry upmystreet turnover of more than $ 5 billion a year.
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